Marketing has been rapidly evolving over the last decade as digital marketing channels gained strength in all industries – including medical marketing. Businesses of all scales realize that traditional marketing channels (print media, outdoor advertising, television, radio, etc.) are significantly slower than digital marketing channels that include online advertising, social media marketing, and search engine optimization.
Moreover, traditional marketing demands massive budget spending initially with gradual financial returns over the months, or sometimes after years. There is also very little or sometimes no room to track the exact results of these traditional marketing campaigns, where you have no substantial data to identify the targeted individuals and capture their immediate response.
Digital marketing, on the other hand, is a remarkable tool to perform highly focused marketing and strategic branding campaigns with a clear goal of reaching a specific audience. This goal is achieved by throwing precise information onto a targeted demographic in a surgical manner. This enables the business owners to spend their marketing budget on marketing and promotional campaigns with laser-sharp precision and audience focus. According to Gartner survey, digital channels account for almost 80% of marketing budgets in 2021.
Let’s consider an example of a medical product that needs to be marketed online. Suppose you have to market a medical treatment, medicine, or product designed for breastfeeding mothers. Imagine spending millions on a TV ad campaign or billboards for promoting the offering. How certain are you that your message will reach the specified targeted audience? Do you have any control over who gets to see your ads? More than half of your campaign might not even reach the mothers breastfeeding their children, and a sizeable chunk might be ignored by male audience, bachelor women, or teenagers, who mostly have no relevance to the offering.
Now imagine you start the same campaign online using a platform such as Google Adwords, Instagram, Facebook, or YouTube, where you have the control to filter your audiences right according to your demands. You can apply the filters of gender, age, marital status, locations, interests, and many other parameters to control the reach of your content.
Moreover, you can decide your budget and set spending limits. This gives you complete control over all the parameters and aspects of marketing while allowing you to pinpoint and reach your specific and desired audience. This enables you to gain maximum return on investment (ROI) against the amount you spend on marketing. This also lets you strategize and adapt continuously to observe the trends and analytics on the digital campaigns you initiated.
This is just one example of a use case. Our team of experts can work with you to identify your specific use-case and identify the online marketing campaigns that can help you get maximum leads and conversions with minimum budgetary spending. We will research and identify the most suitable and economical keywords to help you get quick clientele with low cost-per-click and pay-per-click spending. We will also assist you in gaining maximum online traction while utilizing your social media presence. Please stay in touch with us to know more, and our experts will set up a free demo for your organization.